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Azure Active Directory B2C

Consumer identity and access management for the cloud

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Azure Active Directory B2C is a cloud-based identity and access management solution for your consumer-facing web and mobile applications. It is a highly-available global service that scales to hundreds of millions of consumer identities. Built on an enterprise-grade secure platform, Azure Active Directory B2C keeps your business and your consumers protected.

Pricing details

Monthly Active Users (MAU)

Azure Active Directory B2C is priced on a Monthly Active User (MAU) basis, helping customers to reduce costs and plan ahead with confidence. A MAU is counted when a unique user authenticates within a given calendar month.

Azure AD B2C is billed at the following standard tier rates.* Enterprise Agreement customers will be billed at a low, flat rate.

*The following prices are tax-inclusive.

*Monthly price estimation is based on a usage of 31 days per month.
First 50,000 Free Enterprise Agreement customers are eligible to switch to MAU-based billing which includes the Free tier of 50,000 MAUs. Subsequent Azure AD B2C usage will be billed at a low, flat rate per MAU. For more information, please contact your partner or Microsoft representative.
Next 50,000 ¥0.056
Next 900,000 ¥0.0468
Next 9,000,000 ¥0.0331
Greater than 10,000,000 ¥0.0254

Separate Charges:

*The following prices are tax-inclusive.

*Monthly price estimation is based on a usage of 31 days per month.
MFA and SMS/Phone Events ¥ 0.305 per SMS/Phone event

We listened carefully to customers about their needs regarding predictable, intuitive, and cost-efficient billing for customer identity solutions. With MAU-based billing, customers benefit from:

  • Expanded Free tier: The new Free tier stretches further by granting customers 50,000 MAUs per month-enabling more authentications per unique user than under the previous free allotment of 50,000 authentications. Most customers-with 50,000 or fewer MAUs per month-will be able to use Azure AD B2C for free.
  • Predictable forecasting: Estimating monthly billing on a per MAU basis is simpler and more predictable than trying to forecast the number of monthly authentications.
  • Usage-based billing: Pay only for your MAUs. Customers are not charged for a MAU`s subsequent authentications or for storing inactive users within that calendar month.

    For example, if you have 100,000 monthly active users (MAUs) using standard features, your monthly bill would be ¥ 2,800 regardless of how many times each MAU authenticates:

    (50,000 MAUs x ¥0(Free tier)) + (50,000 MAUs x ¥0.056) = ¥2800

    A worldwide flat fee of ¥0.305 is billed for each MFA attempt or SMS/Phone event.

Support & SLA

If you have any questions or need help, please visit Azure Support to select self-service or any other method to contact us for support.

The free version of Azure Active Directory doesn’t offer a service level agreement. If you want to learn more about the details of our server level agreement, please visit the Service Level Agreement page.

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